Case Studies

Garmin Golf Day Launch

eckfactor launched Garmin’s innovative GPS golf watch with first-of-its-kind Swing Metrics, the Approach S6, at one of Australia’s most prestigious and preeminent private golf clubs, The Lakes Course. Select technology… Read more +

TuShare and Sendle

eckfactor managed the PR launches of two Australian start-ups, TuShare and Sendle. Both companies were founded (in 2013 and 2014 respectively) by James Bradfield Moody, former Executive Director, Development at… Read more +

Hotel ICON and Mission Hills Resort

Through a partner agency in Hong Kong, eckfactor worked to secure Australian media coverage for two luxury properties in Hong Kong and Haikou Island, China. Hotel ICON and Mission Hills were… Read more +

News Limited – National Lifestyle Sections

eckfactor crafted a media program to launch HIT, TASTE and SWITCHED ON, three News Limited national shared lifestyle sections, with results that exceeded client expectations. The challenge here was to… Read more +

News Limited – Pride of Australia Medal

eckfactor publicised the Pride of Australia National Medal for 2011 and 2012 on behalf of News Limited. The Pride of Australia National Medal recognises the unsung heroes who typify our… Read more +

Discovery Networks

eckfactor launched blue-chip entertainment client Discovery Networks International in Australia, representing key channels including Discovery, Animal Planet, and later Discovery Travel & Living. eckfactor also managed PR and program publicity… Read more +


eckfactor was hired by KidsCo in the United Kingdom to launch its children’s channel for subscription TV in Australia. KidsCo is a premier channel for preschoolers, boys and girls aged… Read more +

Raising Children Network

The Raising Children Network engaged eckfactor to launch its groundbreaking website,, at the Powerhouse Museum in Sydney. This site is the complete resource for parenting, from newborns to teens…. Read more +

SBS Television & ABC TV

eckfactor has managed unit and special program publicity for several television broadcasters, including SBS Television and ABC TV. eckfactor worked on Shaun Micallef’s widely acclaimed Newstopia series on SBS, and… Read more +