eckfactor managed the PR launches of two Australian start-ups, TuShare and Sendle. Both companies were founded (in 2013 and 2014 respectively) by James Bradfield Moody, former Executive Director, Development at CSIRO, long time judge on ABC’s New Inventors TV show, and co-author of the bestselling book The Sixth Wave: How to Succeed in a Resource-Limited World.
TuShare is an online marketplace where users can exchange goods for free – helping to save money, avoid clutter and help protect the planet. Sendle started life as the logistics solution for TuShare, providing door-to-door delivery of packages at post office prices.
eckfactor secured coverage for TuShare and Sendle in a variety of business, start-up and consumer media including The Australian Financial Review, Sky Business, ABC radio, 2GB radio, Weekend Today, The Australian, Daily Telegraph, and Startup Daily.