eckfactor is an Australian publicity agency specialising in brand-building for media, entertainment and business, across both local and international markets.
The agency was founded in 1999 by Karen Eck when she was living in the United States. Returning to Australia in 2001, she headquartered the business in Sydney. From the outset, eckfactor was representing blue-chip clients such as the Discovery Channel, National Geographic and Columbia Tri-Star International.
During 20+ years of business, eckfactor has enjoyed long-term engagements with global clients: Sony Pictures Television (10 years), Discovery Networks (five years), dmg Radio Australia/Nova Entertainment (five years), MTV Australia & New Zealand (five years) and CNN International (three years).
It has also represented brands such as Uber, Amazon Prime Video, Garmin and Viacom.
big brands, big names
eckfactor has worked with some of the most famous individuals in the world.
When Oprah hosted her TV show at the Sydney Opera House in 2010, her company brought on eckfactor to manage media relations. The following year, another major project for eckfactor was working on publicity for a sold-out Australian speaking tour for Donald Trump, who was then known to the world as the host of Celebrity Apprentice.
Recent publicity projects include:
- The World’s Toughest Race: Eco-Challenge Fiji, hosted by Bear Grylls, for Amazon PRIME Video
- Special exhibitions and projects for the Australian Museum, including its 190th birthday celebrations, headlined by Sir David Attenborough
- National rollout of Uber’s electronic bikes, JUMP
- Australian world record-breaking polar explorer Dr Geoff Wilson
- Australian online educational writing platform, Littlescribe