About eckfactor

eckfactor is an Australian publicity agency specialising in celebrity and corporate brand building for the local and international market.

eckfactor’s 25-year core focus on entertainment, events, film and television, has now expanded to encompass consumer,  lifestyle, education and business.

The Sydney-based agency was founded in 1999 by Karen Eck, a PR and publicity professional whose ethos and ethics deliver outstanding results online and offline – supported by a team with the enthusiasm and creativity that makes brands thrive.

“We have the real world know-how that’s essential to make news and keep clients in the spotlight with our proven media contacts. And we back it up with the exceptional standards of personalised service you expect from a premier publicity agency,” says Karen Eck.

eckfactor started life in the United States, representing blue-chip clients such as the Discovery Channel, National Geographic, Columbia Tri-Star International and Mark Burnett Productions (creator of the Survivor television series) before relocating to Sydney in 2001.

Clients We’ve Worked With 

An impressive client base drawn from top media, entertainment and business brands underscores eckfactor’s position as a leading publicity agency. Past and present clients include:

  • JUMP by Uber
  • The Australian Museum
  • MTV Australia and New Zealand
  • Turner Broadcasting, including CNN and Cartoon Network
  • Garmin Australia and New Zealand
  • Littlescribe

Long-Term Links

eckfactor has also enjoyed long-term engagements with global clients such as Sony Pictures Television (10 years), Discovery Networks (5 years), dmg Radio Australia (5 years), MTV Australia & New Zealand (5 years) and CNN International Australia (3 years).

Oprah Winfrey

In 2010, Oprah brought her famous TV program to Australia for two landmark broadcasts from the Sydney Opera House. Her television company, Harpo Productions, retained eckfactor to manage media relations* for Oprah’s Ultimate Australian Adventure, a ratings bonanza that showcased “the delights of Down Under” to a massive American audience.

… plus Donald Trump and more

Other major eckfactor publicity projects have included sellout tours for business tycoon Donald Trump, the Dog Whisperer, Cesar Millan, Jordan Belfort, the original Wolf of Wall Street, and World Wrestling Entertainment.

In addition, eckfactor put Foxtel’s Weather Channel on the media map with up to a thousand radio interviews per month and launched SBS Subscription Television’s arts channel STUDIO, as well as the successful science magazine COSMOS.