A publicist, strategist and talent manager, Karen Eck specialises in putting brands and exceptional individuals in the spotlight.
With her hallmark energy and enthusiasm, Karen has built her career on strategically positioning clever and extraordinary people, allowing them to tell their stories.
She focuses on the entertainment, media and business sectors.
Across 25 years of international media and publicity experience, she has worked with some of the biggest names in television, including Oprah Winfrey, Donald Trump (as a touring TV celebrity) and Mark Burnett (creator of Survivor). Locally, she has worked with Andrew Denton, Kate Ritchie and even her own brother, standup comedian and writer, Gary Eck.
Based in the US in 1999, Karen founded her publicity agency, eckfactor. She relocated the company to Sydney in 2001, where it remains a premier Australian publicity agency. It provides an effective and creative approach to client solutions, with a slate of blue chip clients.
eckfactor has represented some of the biggest entertainment and lifestyle brands on the planet, including Uber, Amazon Prime Video, Garmin, Discovery Networks, Sony Pictures Television International, National Geographic, Viacom (including Nickelodeon Kids Choice Awards and MTV), Turner Broadcasting’s CNN and Cartoon Network, and DMG Radio (now NOVA Entertainment).
When Oprah’s Ultimate Australian Adventure came to town, Oprah Winfrey’s company hired eckfactor. An estimated $190 million in media coverage was generated from the tourism initiative.
Recent eckfactor publicity projects include:
– Eco-Challenge Fiji for Amazon PRIME Video
– Special exhibitions and projects for the Australian Museum including its 190th birthday celebrations, headlined by Sir David Attenborough
– National rollout of Uber’s electronic bikes, JUMP
– Australian world record-breaking polar explorer Dr Geoff Wilson
As well as offering media expertise, Karen is the general manager and co-founder of Plus One Talent, a celebrity management business. She has helped shape the careers of television, radio and entertainment talent.
Before founding eckfactor Karen worked in publicity for ABC TV and was a senior publicist for the Nine Network. She holds a Bachelor of Arts Degree in Communications from the University of Canberra.
In 2020, Karen has launched a VIP Masterclass, The Power of Visibility, to help talented and experienced women achieve the success and recognition they deserve, by building confidence in their personal brand.