OCTOBER 2011: eckfactor, one of Australia’s leading entertainment publicity agencies, has announced the launch of perfeckt – a new division that will provide new and existing clients with a full-service digital and creative experience.
perfeckt will provide a new layer of services to clients already on the agency roster and provide work for new clients on both a retainer and project basis. The agency has already secured and executed campaigns for Donald Trump’s recent Australian visit, Ice Break’s ‘Add A Motor To It’ viral campaign and the Nickelodeon Kids’ Choice Awards.
The division will provide services including design, branding, presentation production, digital publicity, social media strategy, creative communication ideas, live events, experiential marketing and videography.
With the launch of perfeckt, Karen Eck has appointed former publicist and journalist, Adam Cubito as Digital & Creative Manager. Adam worked for eckfactor for almost three years as an entertainment publicist. Most recently Adam joined dmg Radio Australia as National Online Content Editor for the Nova Network.
During his time with dmg, Cubito was tasked with producing creative content on a daily basis to drive results for Nova as well as managing the radio network’s social media accounts nationally.
Managing Director of eckfactor, Karen Eck said, “The time is right to extend the eckfactor PR brand with a digital and creative service that complements our expertise and excellent reputation in entertainment and media PR.
“The new division is perfectly positioned to assist new and existing clients with digital PR and social media activity. I’m thrilled that Adam will lead this area of growth for the business. As a former advertising and marketing journalist, publicist and online digital editor, he brings extraordinary breadth of experience and technical savvy to the role,” she said.
Adam said: “I think a lot of clients out there feel like they need to appoint several different agencies to help manage different processes, but what perfeckt will provide is a one-stop destination for a large variety of needs. No matter how big or small the project is they can all be done here.”
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