The Federal Election is over. A new Government is in power. But how will the country’s largest generation, the Millennials, be heard?
UN International Day of Democracy, September 15, signals the start of the new MOVEMENT to highlight issues that matter to Millennials, find a leader to represent their views, and to inspire positive social action.
MOVEMENT, which centres on the search for a Millennial Leader at www.mtvmovement.com, is being driven by MTV Australia, the Museum of Australian Democracy at Eureka (M.A.D.E) and Deloitte Digital, with wide support from national youth and social action organisations and the House of Representatives at Australian Parliament House.
“Over the course of the Federal Election campaign, media coverage portrayed this generation as apathetic and somewhat disengaged in the political process,” MTV Australia’s Vice President and General Manager Rebecca Batties, says.
The Millennial Generation (born 1982-2003) represents 30% of the entire Australian population but accounts for 46% of the 1.2 million Australians who have not enrolled to vote.
Batties added, “We see the issue being less about apathy and more the inability to talk to young people about the issues they think are important.”
For example, MTV research has found that Millennials are typically tolerant, open minded and happy, yet only 3% trust, and 6% are inspired by, government.
M.A.D.E. Director, Jane Smith, says: “MOVEMENT is M.A.D.E.’s first major foray into the national conversation – it’s an innovative way to give a platform for youth voices and promote wider, deeper and different discussions about the sort of democracy we want.”
Millennial Australians can nominate themselves as a Millennial Leader candidate by uploading a 30-second video and answering four questions at www.mtvmovement.com from September 15 – October 10.
A 10-person panel of their peers will determine a shortlist of the Final Five candidates who will then campaign during a three-week public voting period.
The elected Millennial Leader will be announced on November 14 2013. He or she will speak out about Millennial issues and receive things money can’t buy – access to a ‘Brains Trust’ of leaders with diverse skills and knowledge, unique experiences and broad exposure.
The Leader will be ‘in office’ until 15 September 2014, next year’s UN International Day of Democracy.
At mtvmomvement.com, Millennials will also be able to say what they most value, their issues of concern and how much they feel able to act for their future.
For more details on the voting process, please go to mtvmovement.com
The Leader will be ‘in office’ until 15 September 2014, next year’s UN International Day of Democracy.
At mtvmomvement.com, Millennials will also be able to say what they most value, their issues of concern and how much they feel able to act for their future.
For more details on the voting process, please go to mtvmovement.com
