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MTV AUSTRALIA today announced the upcoming launch of a brand new National club tour series, Club MTV, set to hit Australian clubs this January, 2015.
Club MTV will see MTV “takeover” existing venues, bringing the hottest DJ talent, MTV hosts, Club MTV branding and giveaways to each night spot. Club MTV will be promoted across all MTV channels including MTV, MTV Music and MTV Dance with coverage on air and online.
“Australia has some of the most talented DJs and producers in the world right now and an exciting and dynamic clubbing scene. We couldn’t be more excited about Club MTV”, said Mike Connor, Music and Talent Manager at MTV Australia. “MTV is famous for throwing great parties and events and we know music fans, and the MTV audience, is going to love Club MTV.”
In addition, MTV will film content from each club night event which will feature in the brand new, national, weekly Club MTV programming block. The block will air on MTV Dance, Channel 810 on Foxtel, for two hours every Friday night from 7pm, playing the current and most hottest dance tracks in Australia.
With the recent launch of MTV Dance and the dance music website, www.mtvdance.com.au, dance music has been a huge focus for MTV Australia over the past twelve months. Club MTV is an extension of the channel and website, into the events and clubbing space. Currently operating at the heart of the club scene in the UK, Club MTV is a highly produced, music driven event that will hit the top club nights across Australia.
Online, the Club MTV hub on www.mtvdance.com.au will house all tour information, recaps on past tours, Club MTV photo galleries, editorial DJ Bio’s and tour diaries.
The first Club MTV tour will kick off in January 2015 with tour dates, talent and locations to be announced in the coming weeks.
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About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
