Game-changing app for kids launches in Australia with exclusive content to entertain by the minute, not by the hour
Sydney, Australia (3 August 2015) – Cartoon Network has launched their Cartoon Network Anything app, a fun micro activity stream built for kids, which is an innovation that has never been seen before in Australia.
The free app lets kids swipe their way through an ever-changing stream of fun with their favourite characters from hit franchises Adventure Time, Regular Show, The Amazing World of Gumball, Uncle Grandpa and Clarence.
Cartoon Network Anything key features:
– Puts the best of Cartoon Network on your device
– Hosts original content not seen anywhere else
– Swipe through an endless stream of fun and totally unpredictable activities
– Unique mix of content: 10-15 second games, videos, quizzes and trivia
– Home to new digital-first series Mighty Magiswords and Australian-made content
“Cartoon Network Anything is unlike anything we’ve ever designed,” said Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific, including Cartoon Network. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next’. Basically, anything goes!”
“Parents can feel comfortable knowing that Cartoon Network Anything is a safe environment for their kids and the bite-sized content has been designed in an innovative way to keep kids engaged by the minute and not by the hour,” said Mr Eyers.
Cartoon Network Anything launches with more than 400 individual pieces of 10- to 15-second content consisting of games, activities, super-fast trivia quizzes and interactive video games. When a user has finished with the content, they simply swipe the screen to move on to the next surprise.
The app is easy for kids to use between other activities with its perpetually updated stream of ‘on-the-run’ content delivered randomly, providing entertainment that feels both immediate and infinite.
Cartoon Network’s New Generations 2015 research revealed that 86% of kids 4-14 are regular app users, accessing six apps a month on average. When it comes to their selections, kids’ mainly choose apps with the intention of watching TV and video content so in response to this finding, Cartoon Network Anything will launch an original animated micro-series created specifically for the app called Mighty Magiswords.
Committed to delivering the best viewing experiences on every screen, Cartoon Network Anything is the next step in Cartoon Network’s mobile expansion and will sit alongside Cartoon Network Watch and Play, the hugely successful app allows users to simultaneously watch their favourite episodes and play games as well as live stream Cartoon Network using a Foxtel login.
The free Cartoon Network Anything app is available to download now on the App Store and Google Play for smartphones, with tablet availability coming later this year.
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About Cartoon Network in Australia and New Zealand
Cartoon Network offers the best in original animated entertainment while also drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the multi-award-winning comedies Uncle Grandpa, Clarence, Regular Show, The Amazing World of Gumball and Adventure Time, as well as global franchise hit Ben 10. Cartoon Network is seen by 2.3 million households in Australia via Channel 713 on Foxtel, and to almost 800,000 households in New Zealand on Sky TV’s Channel 102.
Cartoon Network manages CartoonNetwork.com.au, a dedicated YouTube channel and a popular Facebook page. Catch-up and live content is also available in Australia via the Foxtel GO mobile app and the IPTV platform Foxtel Play, accessible via Telstra T-Box, Microsoft Xbox, Samsung Connected TV, Blu-ray, Home Theatres and Sony PlayStation systems. Selected video content and games can also be accessed using iTunes, and the Cartoon Network Watch and Play and Cartoon Network Anything apps. In New Zealand, SKY GO offers live and catch-up content online.
In both Australia and New Zealand, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. Turner Broadcasting System Asia Pacific, Inc. is the parent company of local affiliate Turner International Australia Pty Ltd.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 55 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner is a Time Warner company.
