dmg Radio Australia

eckfactor managed program and corporate publicity for dmg Radio Australia (now Nova Entertainment) over a five-year period from 2006.
This involved PR for individual station brands, including Nova 969, national initiatives across the Nova network, and the launch of digital stations Koffee and Novanation.
eckfactor also managed publicity for Nova 969’s on-air personalities, program content and management team, as well as social media, marketing and promotional initiatives.
Managing Director Karen Eck reported directly to Nova CEO Cathy O’Connor to drive corporate messages into trade and consumer markets.