In an exciting Australian first, MTV will be letting fans at this year’s Big Day Out tour get touchy feely with “MTV’s Balls” – supersized beach balls that will capture footage of key performances via cameras and aerials embedded in the balls and bounced around the crowds.
The oversized beach balls will contain a series of camera’s and aerials, capturing and streaming content from the event giving attendees a chance to relive their experience and fans that miss out, a chance to watch the shows live via a punters point of view, directly from the crowd. A gallery of images will be available the following day on MTV’s Facebook page: www.facebook.com/mtvaustralia.
Watch the social balls promo here: www.mtv.com.au/news/want-to-touch-mtv-s-balls-at-big-day-out-130114/.
Frontman Jake Stone from Bluejuice said, “Ever since it became the first non-stop music video program on television in the late eighties, MTV has always had massive balls. And Bluejuice will be demonstrating similar characteristics during our BDO performances. We look forward to sticking our collective balls in your face at the Big Day Out, nationwide. ”
The oversized beach balls will contain a series of camera’s and aerials, capturing and streaming content from the event giving attendees a chance to relive their experience and fans that miss out, a chance to watch the shows live via a punters point of view, directly from the crowd. A gallery of images will be available the following day on MTV’s Facebook page: www.facebook.com/mtvaustralia.
Watch the social balls promo here: www.mtv.com.au/news/want-to-touch-mtv-s-balls-at-big-day-out-130114/.
Frontman Jake Stone from Bluejuice said, “Ever since it became the first non-stop music video program on television in the late eighties, MTV has always had massive balls. And Bluejuice will be demonstrating similar characteristics during our BDO performances. We look forward to sticking our collective balls in your face at the Big Day Out, nationwide. ”
The aptly named Social Balls will be a main feature across the full 2014 Big Day Out tour starting today in Auckland through to the Gold Coast, Melbourne, Sydney and Adelaide before finishing up in Perth on February 2. Bands involved include The Lumineers, Bluejuice, The Hives, Bliss N Eso, Mac Miller, Primus, Tame Impala and Grouplove.
“MTV was recently confirmed as one of the leading social media brands in the world, and has 1.6 million connections in Australia and New Zealand. We wanted to create a new, unique way to engage with that huge audience and generate innovative fun content that’s sharable, and that we will also feature MTV,” said Simon Bates, Director of MTV Australia and New Zealand.
MTV will also be covering Big Day Out 2014 extensively on air and online. The Big Day Out online takeover will include artist interviews, editorial reviews, photo galleries, punter’s point of view specials and clips and photos from MTV’s Social Balls featured on www.mtv.com.au/bigdayout.
On air, lovers of the Big Day Out can get in on the action with the following specials:
MTV News: Big Day Out edition premiering Thursday 23 January
MTV’s Ultimate BDO Playlist premiering Friday 24 January
The BDO Experience premiering Sunday 26 January
“MTV was recently confirmed as one of the leading social media brands in the world, and has 1.6 million connections in Australia and New Zealand. We wanted to create a new, unique way to engage with that huge audience and generate innovative fun content that’s sharable, and that we will also feature MTV,” said Simon Bates, Director of MTV Australia and New Zealand.
MTV will also be covering Big Day Out 2014 extensively on air and online. The Big Day Out online takeover will include artist interviews, editorial reviews, photo galleries, punter’s point of view specials and clips and photos from MTV’s Social Balls featured on www.mtv.com.au/bigdayout.
On air, lovers of the Big Day Out can get in on the action with the following specials:
MTV News: Big Day Out edition premiering Thursday 23 January
MTV’s Ultimate BDO Playlist premiering Friday 24 January
The BDO Experience premiering Sunday 26 January
Get social and stay connected:
www.mtv.com.au/bigdayout
Twitter & Facebook: @mtvaustralia @mtv_pr
#mtvbdo
About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than half a billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom5
www.mtv.com.au/bigdayout
Twitter & Facebook: @mtvaustralia @mtv_pr
#mtvbdo
About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than half a billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom5
