Media Relations
We pride ourselves on the strong relationships we have with the print, broadcast, radio and online media covering the entire Australian market. As publications, blogs, radio and television programs change, we are building new relationships to ensure our clients' stories are told to the right people. Whether it's organising an important interview, arranging an exclusive story or talking with an influential journalist, eckfactor knows what it takes to get the right message across.
back to top^

Media Launches, Media Conferences and Tours
We have a great history with effective and original event scheduling and implementation. In fact, eckfactor has been organising and staging media conferences, film and TV launches, and large-scale media logistics for national and international events since 1999. After helping to tailor-make your launch strategy, eckfactor takes over every aspect of the launch and you know you are in good hands. We handle everything from start to finish, including securing meetings, getting journalists to attend a media conference, scheduling and managing media tours, booking venues and restaurants and even ordering food and ensuring the seating chart is perfect.
back to top^

Gala Events & Red Carpets
Whether it's a gala event or a red carpet, it's about the atmosphere and the buzz. eckfactor can help create the right atmosphere and best strategy for your night of nights. We have extensive experience working red carpets and you can trust your gala events will be truly spectacular. It is not only important to create the right atmosphere, but to ensure the right people are there and eckfactor takes care of that as well.
back to top^

VIP and Celebrity Management
With eckfactor, your corporate VIP or celebrity guests are given the best possible resources and support. We ensure they are well looked after and have everything they need to get the right message across.
back to top^

Brand, Positioning and Messaging
eckfactor understands the television, entertainment and media landscape and how to distill a core message down to one simple statement. We know what to focus on both today and tomorrow to ensure maximum publicity impact. Your brand is your business and we ensure your brand comes through in every aspect of the work we do for you.
back to top^

Media Training
Whether you are a veteran or a novice, eckfactor will enhance your media performance and give you the presentation skills you need to convey your message and raise your profile. Never mind what they say, there is such a thing as bad publicity. eckfactor can help you to avoid the traps. We offer full and half-day workshops on print, radio and TV presentation skills for organisations and individuals. We can revive your skills and establish key messages before you face the cameras.
back to top^

Writing Bureau
eckfactor develops all the essential elements you need in your media kits including releases, pitch letters, company backgrounds, company and product fact sheets and biographies. We can also help you write website content, speeches, brochure copy and a wide variety of other marketing materials.
back to top^

Crisis Communications
Our goal is to pre-empt and avoid crises; to plan for the unexpected. eckfactor is experienced and can advise on positioning with respect to crisis communications if the need arises.
back to top^

Marketing & Integrated Cross Promotions
eckfactor provides additional marketing value beyond traditional media relations to the news and/or event. We've built relationships with retailers, event organisers, advertising agencies, publishers and charitable groups. The end result is a creative and integrated campaign to promote to a broader audience.
back to top^

Diary Doctor
Are you a performer and need help bringing your busy schedule together or organising your business life? Do you need help? Making sure you are at the right job on the right day, sending an invoice or tracking down a payment? We will work closely with your agent, publicist, manager and company that hires you to ensure your schedule runs smoothly. We make you feel very organised and better about your day ahead. Just what the doctor ordered!
back to top^