Could your company benefit from a higher profile in the media?
Do you need more credibility, more sales, more clients, more buzz in the marketplace?
Are you an artist or entertainer who wants to become a star? Or perhaps you need to fly under the radar from the hounding media?
Professional Profiling is the eckfactor signature approach that helps achieve business and personal goals by kick-starting, accelerating or managing a public profile. Professional Profiling gets your message to the right audience at the right time. The Professional Profiling approach looks at your personal or company brand closely and customises a campaign to suit your needs. The focus is on you and your goals, with a realistic public relations campaign. Professional Profiling sharpens the edge you and your business are looking for.
There are four types of eckfactor Professional Profiling campaigns:
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Perfect if you or your company are not used to dealing with the media and have not been in the spotlight before.
Looking at your brand, we'll create publicity materials and pitch the right story to the media. We'll provide media training to give you interview skills to articulate key messages both clearly and professionally. For the best results, we recommend a 3-4 month Kick-Start program. This targets the media operating on a short or medium "lead" time.
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Suitable for people and companies who require publicity management over the longer term, generally 6-12 months or more.
Momentum campaigns jump-start your profile, accelerate your brand with invigorated key messages, then keep your name in the "media mind" month after month - by pitching stories and angles that are topical enough to excite ongoing interest.
Momentum campaigns operate by a monthly retainer fee. They enable eckfactor to consolidate your profile by targeting media outlets with the longest lead times, such as magazines, which often work three months or more in advance.
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Ideal for people and companies with some media experience, who need to boost or see results quickly.
We'll update your existing publicity materials, target the most appropriate publications, online outlets, radio and TV programs, and provide media training to refresh your skills. Acceleration programs usually last 3-4 weeks and target the media with short lead times.
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Want results super quick? Need to capitalise on a special or unique opportunity to receive media coverage? If your news really is newsworthy - and we'll know - we can start work immediately to get you the best possible coverage as soon as possible. We can help you write and distribute media releases, create personal and/or business biographies, develop background materials and pitch your story.
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