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BACKGROUND:
eckfactor is Nova 969’s publicity agency, managing media relations for the station and its on-air personalities.
eckfactor also handles corporate relations for dmg Radio Australia and publicity for vega 95.3fm in Sydney.
ECKFACTOR RESULTS:
Nova 969 Home & Away superstar Kate Ritchie joined Merrick & Rosso’s breakfast show in January 2008.
eckfactor handled media around her radio debut.
A photo call was staged at a central Sydney location, The Opera Bar at Circular Quay, to present the new team of Merrick & Rosso and Kate Ritchie to the media.
About 50 press, television and online stories were generated in the month the announcement was made.
Coverage ran in metropolitan newspapers, trade publications, Sydney television and online news websites. Many stories were syndicated to interstate papers.
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Former Home & Away superstar Kate Ritchie joins Merrick & Rosso’s breakfast show
The new Nova 969 Breakfast Show: Merrick & Rosso & Kate Ritchie
A media call for the new Nova team
The new Nova 969 breakfast team is launched to Australian media in Sydney
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