BACKGROUND:

The Raising Children Network (RCN) engaged eckfactor to launch its groundbreaking website, raisingchildren.net.au in May 2006 at the Powerhouse Museum in Sydney.

This campaign generated an estimated $880,000 worth of publicity value for RCN, including a five-page spread in Australian Women's Weekly, double-page spread in New Idea and interviews on Channel Nine's Today Show, Mornings with Kerri-Anne and a widely syndicated interview on 2UE's John Laws show.

The following August (2007), eckfactor was engaged to manage the media campaign around the launch of the Raising Children DVD at the Museum of Contemporary Art, Sydney.

The then Prime Minister John Howard launched the DVD, announcing that it would be available free to all new parents. This news received widespread media coverage.

ECKFACTOR RESULTS:

It is estimated that the media campaign generated nearly $600,000 worth of editorial value for the launch of the DVD.

Stories appeared in all major Australian papers including The Australian, Sydney Morning Herald, Sydney's Daily Telegraph and Sunday Telegraph, Brisbane's Courier Mail and Sunday Mail, Melbourne's Herald Sun and Perth's Sunday Times. Television coverage included Sunrise (Channel 7), ABC News and 9am with David & Kim (Channel 10), plus another interview on 2UE's John Laws program.