Karen Eck specialises in image-making for professionals in business, entertainment and media, using her trademark Professional Profiling campaigns.

Karen has nearly 20 years of media and marketing experience in Australia and around the world. She founded eckfactor in the United States in 1999 and managed publicity campaigns for Discovery Channel, National Geographic, Columbia Tri-Star International and USA Networks. Karen was the event media director for the Eco-Challenge global expedition race series created by Mark Burnett, executive producer of Survivor, the worldwide reality TV phenomenon. She worked on Eco-Challenge races in Morocco, Argentina, Borneo and New Zealand.

In 2001, Karen moved the company to Australia where it has grown and become a premier publicity agency specialising in media and entertainment with many blue chip clients. Karen prides herself on adding value for clients and partnering with them to build and enhance their brands.

Prior to founding eckfactor, Karen worked in publicity for ABC-TV before becoming senior publicist for the Nine Network. Karen holds a Bachelor of Arts Communications degree from the University of Canberra.