eckfactor is an Australian media and entertainment publicity agency specialising in helping local and global companies create, launch and build brands. Headquartered in Sydney, Australia, the agency was founded in 1999 by Karen Eck, a public relations and publicity professional dedicated to producing outstanding results.

Professional Profiling is the eckfactor signature service that helps achieve business and personal goals by kick-starting, accelerating or managing public profiles. eckfactor has a reliable and energetic team that infuses the Professional Profiling approach with enthusiasm, originality and creativity to help clients' brands thrive.

We have real know-how in launching new content and creating awareness and buzz for ongoing media and entertainment initiatives. Most importantly, we have solid relationships with the media and eckfactor provides added value for all of its clients. Senior members of the eckfactor team are dedicated to each account and heavily involved in day-to-day activities providing the personal service you expect from a premier agency.

eckfactor started in the United States, representing blue-chip clients such as the Discovery Channel, National Geographic, Columbia Tri-Star International and USA Networks. In 2001 the agency moved to Australia and since then has secured top media and entertainment brands as clients including Sony Pictures Television International, myspace.com, The Weather Channel, dmg Radio Australia, Nova 969, vega 95.3, ASTRA, SBS Television, Animal Planet and The Australian Museum's Eureka Prizes.

For more on our work with these companies, please read the various case studies in the Our Results page.